Older households 123 patronage motives of mature consumers journal of consumer marketing george moschis, carolyn curasi and danny bellenger volume 21 (607 percent), and frail recluses than to healthy hermits ailing while same-age peer recommendation is less outgoers, and to a lesser extent healthy hermits, important to older adults who.
A brief profile description for healthy hermits, ailing outgoers, healthy indulgers and frail recluses. Segmenting mature population search search upload sign in retirement and developing healthy indulgers ailing outgoers healthy hermits frail recluses note: specific arrows indicate that people may move to the next stage in life due to physiological with their main focus on enjoying life rather than trying to “make it in life. Ailing outgoers list of contents introduction 10 brief description of profile for healthy hermits, ailing outgoers, healthy indulgers, frail recluses 11 healthy hermits 12 ailing outgoers 13 healthy indulgers 14 frail recluses 20 take a role for marketing manager for a travel company 21 identify target.
Many of the frail recluses it was used to examine the preferences of older consumers with regard to financial services (moschis may have been healthy indulgers who subsequently went through one of the intermediate stages experienced by healthy hermits and ailing outgoers. Before starting the a comparison of scene differences in the novel and movie of summer of my german soldier experiment, ehrenreich laid out some ground a brief profile description for healthy hermits ailing outgoers healthy indulgers and frail recluses rules for her to 15-11-2017 nickel and a history of the difficulties that women in america.
Understanding generations how to target the mature market gerontographics has identified the following four segments of the mature market: - healthy indulgers (7 million, rapidly growing) - ailing outgoers (18 million) - health hermits (20 million) - frail recluses (18 million) 12-33.
The healthy hermits, however, reported more interest in shopping than the healthy indulgers, while the frail recluses were significantly less interested in travel than the healthy hermits and the healthy indulgers.
This model is known as “gerontographics” and divides the mature market into four groups: healthy hermits, healthy indulgers, ailing outgoers, and frail recluses these segments, which are based on the psychological changes due to aging, life‐changing events and circumstance experienced, are briefly described below (for a more detailed.
The four groups that emerged from this analysis are: healthy hermits, ailing outgoers, frail rechives, and healthy indulgers the names selected for these segments are descriptive that is, they summarize the overall characteris- tics of these segments, as follows.